They may be rivals on the field of play, but international cricketing stars Virender Sehwag and Kumar Sangakkara have joined together to support a new “Think Wise” campaign ahead of the ICC Cricket World Cup 2011.
The players feature in a public service announcement—released today and available to all broadcasters across the globe—that encourages young people to inform themselves about HIV, take appropriate action to prevent HIV infection, and stand together against HIV-related stigma and discrimination. The new campaign is led by the International Cricketing Council (ICC), in partnership with UNAIDS and UNICEF.
“The ICC Cricket World Cup 2011 provides an opportunity to use our status as cricketers to deliver important social messages to the millions of supporters who will be watching the tournament across the world,” said India’s Virender Sehwag. “I hope this public service announcement can encourage young people to get the facts and protect themselves from HIV.”